Another week, another drip in the feed covering Nissan's plan to restore its product and its brand. The news this time comes from dealer sources who spoke to Automotive News about regional meetings held in Boston, Dallas, and Orlando. Two summaries from two dealers to AN were,"We haven't talked product in ages," and,"The message is the car is the star," which throw up all kinds of implications about the dark times Nissan's emerging from.
Now that the new Infiniti QX80 is out, the Armada's in the big SUV chute. It will follow its Infiniti sibling into greater luxury, with"a ton of technology" set in a new interior featuring finer furnishings and trimmings. Unsurprisingly, a turbocharged six-cylinder goes in the engine bay. They will be pitched to customers with a new marketing angle that, instead of using celebrities, highlights"vehicle features and design and the dealership experience," in AN's words.
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