"As I held a cable knit sweater from the '50s in my hands, while standing in the heart of Hollywood, I felt like I was holding a piece of American fashion history," Brauner recalls to."I wanted to incorporate the history of the knit in a newly imagined piece, by fusing it with a completely different construction — a button down, a skirt, a vest. Working with both upcycling and deconstruction, I played with fusing old and new elements together to create a new story.
"The debut collection has been a long birth," Brauner says."I started working on the pieces before COVID hit and as we went into lockdown in Los Angeles, I continued sewing in the studio and adding more pieces." Many challenges were posed against Brauner on her path to launching Grønkjær. She initially struggled to source materials with local textile manufacturers, many of whom prioritized brands with larger orders. After overcoming that obstacle, however, a new one came into play for her first lookbook's shoot at Red Rock Canyon State Park.
A park ranger promptly escorted Brauner's crew outside once they unloaded their gear. However, her campaign still achieved its' American prep-meets-Mars concept, thanks to photographer Elise Mesner.
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