In this image taken from a video advertisement, a hydraulic press crushes an array of creative instruments .The newly-released ad promoting Apple 's new iPad Pro has struck quite a nerve online. Destroying instruments that artists and consumers have used for years and continue to do so did not sit well with viewers who saw Apple 's latest commercial.
Jordan Peterson, known as a conservative author, posted "Well, this is pretty much the most accidentally true ad ever @tim_cook."
Apple Ad Commercial Instruments Hydraulic Press Criticism Creativity
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