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New Fintech Offers Rare Pink Diamond To Retail Investors For $200 Per Share

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Fintech investing platforms offer fractionalized shares in everything from comic books to Picasso paintings, and a new startup is now adding another asset to the mix by securitizing rare diamonds and gems, though fees can be steep for retail traders.

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Luxus launched Wednesday and plans to sell 2,000 shares of its first piece, a pink Argyle diamond valued at $400,000, for $200 each, pending SEC approval this month. Founded by former Blackstone managing director Dana Auslander and Gretchen Gunlocke Fenton, a former accessories editor at Vogue and Glamour and public relations executive at Chanel, Luxus is the first fintech platform to specialize in selling shares of precious gems and jewelry.

“It seemed like a really obvious gap that needed to be filled, and no one was really doing it,” says Auslander, the startup’s CEO. “We believe that there is tremendous demand from retail investors, because we're dealing with things that are a natural resource. They’re a commodity, they’re a luxury asset and they’re collectibles.”

Investors chasing those high returns will have to make some sacrifices in liquidity and fees compared with simple stock trades. Luxus will hold the gem for at least a year, and Auslander expects to sell most assets within 18 months to three years after an offering closes. Shareholders will pay management fees on the Argyle diamond of 0.75%.

 

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