When Fiat announced its intention to bring the 500e to the U.S. and North America, it also introduced a novel method of selling its cars. Instead of a traditional inventory and order sheet, it would do “drops,” akin to a new designer bag, or a pair of red boots from MSCHF. For each drop, a handful of units are made in a specific theme, color, or equipment package, and when they’re sold out—they’re sold out.
” There are four to choose from that Fiat describes as follows: • My Music Room – An intimate musical experience as if the artist was playing your favorite song right in front of you • My Recording Studio – Pure acoustics and beautiful tones of a real recording space created specifically for music and recording • Giuseppe Verdi Opera House, Pisa – Feel the spectacular nature of music in a unique theatre setting.
Source: Entertainment Trends (entertainmenttrends.net)
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