New Fair GenovaJeans to Launch in September

7/3/2021 3:31:00 AM

The new, yearly international fair called GenovaJeans, running Sept. 2 to 6, is founded by Diesel and Candiani, with a focus on sustainability.

Candiani, Diesel

The new, yearly international fair called GenovaJeans, running Sept. 2 to 6, is founded by Diesel and Candiani , with a focus on sustainability.

The new, yearly international fair called GenovaJeans, running Sept. 2 to 6, is founded by Diesel and Candiani , with a focus on sustainability.

Diesel and denim manufacturer Candiani are founding partners of the project and sustainability consultancy Eco-Age will lead the event concept and execution.In addition to mapping out the history and evolution of jeans, this first edition in Genoa will stage the ArteJeans exhibition, which will include 36 works in denim canvas donated to the city by globally renowned Italian contemporary artists ahead of the establishment of the International Jeans Museum.

Diesel will showcase pieces from its private archives on the city’s storied Via Pre’, renamed for the occasion as La Via del Jeans, which will be enriched by interactive and performance lead installations.Candiani will curate an immersive experience highlighting the damage caused by unsustainable production, and present solutions to protect the environment, such as its latest Coreva technology, the first biodegradable stretch denim.

Read more: WWD »

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JEANS FAIR: The city of Genoa, Italy, is announcing today the launch of a new annual international fair called GenovaJeans, running Sept.Ventana Sur are launching a new $10,000 award to be handed out at the Buenos Aires event, earmarked for the best Brazilian fiction projects in post-production.Brock Collection x H&M If there were such thing as “easing back into normal life post-pandemic” couture, Brock Collection might have unearthed it.Email this article The Associated Press Speaker of the House Nancy Pelosi, D-Calif.

2 to 6, with a focus on sustainability. Diesel and denim manufacturer Candiani are founding partners of the project and sustainability consultancy Eco-Age will lead the event concept and execution. A special jury will be assigned to select the best Brazilian feature film in post-production, which will then receive a special screening at early December’s Ventana Sur. In addition to mapping out the history and evolution of jeans, this first edition in Genoa will stage the ArteJeans exhibition, which will include 36 works in denim canvas donated to the city by globally renowned Italian contemporary artists ahead of the establishment of the International Jeans Museum. on June 24, shoppable just in time for summer. Diesel will showcase pieces from its private archives on the city’s storied Via Pre’, renamed for the occasion as La Via del Jeans, which will be enriched by interactive and performance lead installations. Launched and operated by the Olga Rabinovich Institute, Projeto Paradiso was established to provide support mechanisms for the Brazilian film and TV industries, focusing on fictions films and series that make a clear connection with a dedicated audience. Candiani will curate an immersive experience highlighting the damage caused by unsustainable production, and present solutions to protect the environment, such as its latest Coreva technology, the first biodegradable stretch denim., Rep.

In compliance with European regulatory mandates, the Coreva fabric underwent several testing phases to assess its six-month biodegradability, that it is not releasing harmful compounds in the ground and that it is even fertilizing the soil, a very recent accomplishment. Popular on Variety The Ventana Sur partnership is part of Projeto Paradiso’s Brasil no Mundo initiative, established to grown the influence of Brazilian films, series and projects at key international festivals and markets. Combining vintage-inspired florals with bright blue denim and chunky gold jewelry, the 33 piece-collection doesn't balk in the face of convention, nor does it intimidate. In 2019, the textile-maker gained the patent for this technology. View Gallery Related Gallery Return to Classics: Men’s Looks from Pitti Uomo The fabric is hitting the market in 2021, but it was first offered to a slew of Candiani’s partners, including Closed. “As part of its mission to foster independent filmmaking in the country, Projeto Paradiso is proud to launch a special joint initiative with its Argentinean partner Ventana Sur in order to support Brazilian cinematography with a last-money prize for a work in progress to be showcased at this crucial market in the region,” Bourgois told Variety . The establishment of the fair in this city has a special meaning as it is commonly believed that the word jeans might have originated from the mispronunciation of Genoa’s name."But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. In the 16th century, cotton was shipped from the port city and around the world in boxes labeled with the name of the place of origin. For Ventana Sur, it is an honor to have been chosen by Projeto Paradiso to spotlight Brazilian works in progress which can benefit from an award that will undoubtedly help complete the post-production of the winning film. Pete Aguilar, D-Calif.

“Here is an extraordinary way to recover one’s origins by enhancing the history, identity, culture of Genoa, combining these characteristics with the regeneration of a part of our historic center,” said the city’s mayor, Marco Bucci. “The possibility of creating the via del Jeans in our alleys is part of a vast redevelopment project of the largest old city in Europe that the municipal administration is carrying out: creating the ‘jeans style’ streets in the heart of the historic center will be a real revolution, one of the jewels that Genoa can boast at an international level. With federal film funding slowing to a glacial pace, however, Brazilian movies need all the help they can get to achieve completion. The colors come in a range of cool tones, mainly florals in blues and pinks with the occasional shock of black, and pricing is distinctly affordable, ranging from $12.” Carlo Ferro, president of ICE Agenzia, said “few in the world know its Italian roots,” speaking of the jeans’ history. “The current momentum poses new challenges and requires new rapid and flexible actions to accompany businesses to the ongoing restart of world markets. 29 to Dec. This is why ICE Agenzia wants to collaborate with the organizers to promote the international projection of this initiative and of companies and its participants. Brock Collection/H&M In line with H&M's commitment to ending the trend of wasteful fast fashion, all articles in the Brock Collection are made from sustainable materials., and Rep.

” . John Hopewell contributed to this article.