As multiple opportunities open up in the changing market, it’s crucial to protect what’s special about the project first,“You figure out what the scripts are, who is going to make it and how much it’s going to cost, and then you go out and choose the best partner.
“We are seeing private equity come in, venture capital come in, there are a whole host of opportunities as this business grows. It used to be one TV screen and one family watching one show. Now, there is more audience, more opportunity for eyeballs and therefore more creative financing,” noted Emmanuelle Guilbart, CEO at“We spend part of our time selling finished programs, but most of it goes to looking for finance. And sometimes moving into co-production, because we board so early,” she said.
“They tend to do more shows, on average, that work creatively. I know that the idea of not having any editorial voice is sometimes a dream for the creators and producers, but it’s a collaborative medium.” Recognizable names help get that extra attention, though, with Vesper mentioning his company’s recent star collaborations.
Source: News Formal (newsformal.com)
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