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New CEO's promise: Twitter will be 'world's most accurate real-time information source'

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'Let's dig our heels in (4 inches or flat!) and build Twitter 2.0 together.'

reported last week that Yaccarino was the Chairman of Global Advertising and Partnerships at NBC Universal, where she generated $100 billion in ad revenues. Her primary role at the new company, presumably, would be to bring back the advertisers Twitter has lost ever since Musk took over in October 2022.

'Unfiltered exchange of information' is something that Twitter has struggled with in the recent past.

 

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