New brewery passport encourages sipping Southland suds

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A new passport program by Visit Chicago Southland offers prizes to people who check in at 14 south suburban breweries. Meanwhile, the Dixie Highway Brewery Trail program is ending.

Blue Island Beer Company co-owner and manager Alan Cromwell draws a couple of brews during an event in 2022. Blue Island Beer Company is one of several south suburban breweries included in Suds Buds, a new passport program from Visit Chicago Southland.

“Locals or visitors, it doesn’t matter,” said Kim Kislowski, vice president of marketing for Visit Chicago Southland. “Anyone can do this. I always say local people are tourism ambassadors. … It’s nice to have everybody know what’s going on in the area.” Several breweries from the Dixie Highway trail are involved with Suds Buds, including Blue Island Beer Company, Evil Horse Brewing in Crete, Flossmoor Station Restaurant and Brewery, One Trick Pony Brewery in Lansing and Rabid Brewing in Homewood.

Visit Chicago Southland has paid for the passports program with Cook County Tourism Alive funding — American Rescue Plan money that Cook County is investing in tourism. Visit Chicago Southland is one of five convention and visitor bureaus to receive such support through the program.

 

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