Jenna Wright was named president and CEO of the Anchorage Economic Development Corporation on Sept. 27, after serving in an interim role following the
Wright joined AEDC last summer, while they were assembling the Choose Anchorage plan. The initiative is aimed at retaining and attracting workers, which Wright places as the city’s primary economic challenge. She says the first step is to retain the young workers already here.Jenna Wright : Our data shows that right now, we’re losing about one in three of our young adult population as measured from the time they’re 16, to where they’re at when they’re 26, one in three of them are gone. And so we know that we’ve got some room there to actually just retain the amazing talent that we already have in Alaska, that already has roots here, for whatever reason. And then on top of that, we need to attract workforce.
Careers are becoming a lifestyle decision, which is a really interesting shift from what we’ve seen in the past. We are increasingly seeing families say like, “Hey, where do we want to live that aligns with our personal priorities or preferences?” And then they’re choosing a job from there, because jobs are just in total abundance across this country right now. So, we need to make Anchorage a place worth choosing over another U.S. city, hence the name Choose Anchorage.
And one of the things that we’re hearing as we’re looking at data from surveys of workforce that’s been interviewed is that they want quality of life amenities. So they want great trails, they want convention centers that their favorite bands are going to come to, they want a lively downtown. And then it’s also important that we have the fundamental or foundational issues sorted out as well. Is there somewhere that I can afford to live that I like, that’s nice.
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