Netflix Will Start Automatically Canceling Inactive Accounts

The company announced that it is notifying customers who haven’t watched anything for 12 months since they subscribed whether they want to keep their membership. Netflix also is reaching out to those who haven’t streamed anything in the past two years.

If Netflix members do not confirm that they want to keep subscribing, the company said, it will automatically cancel their subscription. Such inactive accounts represent less than 0.5% of its overall member base, representing “only a few hundred thousand,” Netflix director of product innovation Eddy Wu wrote in a blog post Thursday. The potential termination of those are already factored into its financial guidance, he added.

Once Netflix does terminate an inactive account, it will keep favorites, profiles, viewing preferences and account details for 10 months, so in the event someone decides to sign up again they can reinstate their accounts as they were. Why is Netflix proactively chucking paying customers off its rolls? According to Wu, it’s a move aimed at generating goodwill, saying, “we hope this new approach saves people some hard-earned cash.” At the same time, by prodding customers who haven’t watched anything, Netflix could successfully make them active viewers — and therefore more likely to stick around in the long run.

Source: News Formal (newsformal.com)

netflix Netflix has created a Public Relations Nightmare, Bad Move! smh! PRnightmare

netflix No it won’t. It’s all about the money.

netflix Chief Keef sister Husband *New* Music Video

netflix This move, I lost all my save. This is bs from Netflix

netflix Good on them. Imagine a gym doing this, they'd go out of business

netflix It has copied Twitter

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