Netflix to Release Top 10 Reports Weekly for English and Non-English TV and Films

These charts follow the streaming giant’sto be more transparent about viewership data. Netflix previously reported the number of households who watched at least two minutes of a program. The service previously highlighted its top 10 programs for subscribers in more than 90 countries but without hard numbers to provide necessary context.

“Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric. Traditional measures like box office or share of audience aren’t relevant to most streamers, including Netflix,” Pablo Perez de Rosso, vice president of content strategy, planning and analysis at Netflix.

“We believe that whether you miss the end of one episode in a 10-hour series , or you don’t want to wait for the Easter egg in the credits sequence, or you re-watch one scene multiple times rather than the whole film, all that viewing should be reflected in the popularity of the title,” Rosso wrote. Hours-per-title can be consistently standardized across mediums and platforms. In addition, hours viewed is comparable to the way that third parties measures popularity and encompass rewatches.

Weekly reporting will be rounded to the nearest 10,000 to account for any fluctuations in Internet connectivity, and EY, an independent accounting firm has been contracted to review this new viewing methodology. Netflix will be publishing EY’s analysis in 2022. The company hopes that the weekly Top 10 lists will help fans discover new shows and films and join new conversations.

Each season of a series in the Top 10 TV lists will be measured separately, and all titles are eligible for lists — including whether they are Netflix originals or licensed programs. Netflix will be providing information about the number of weeks a title has been in the Top 10 that dates back to June 2021, and will also update its overall lists to help fans keep track of the streamer’s most-watched films and shows of all time.

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