Netflix to open 2 massive venues with experiences, shops themed to its shows

The"experiential" complexes, called Netflix Houses, will include elaborate events, themed gift shops and restaurants.Netflix is opening entertainment venues in two cities that it says will allow fans to immerse themselves in the worlds of their favorite shows.

It's Netflix's TV tweak on a theme park. For fans of its "Squid Game" dark drama and related reality show, for example, Netflix promises to recreate the program's Glass Bridge challenge. Competitors walk or jump across clear panels that shatter - and drop them - if they stand on the wrong one. For Netflix, it's just the latest move in a series of efforts to broaden its profile and income beyond standard streaming, even though the bulk of its profits have come from its core business. These new initiatives come at a time when profits in the streaming industry are getting squeezed.

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