Netflix also says it will “more regularly” release hours viewed counts “so our members and the industry can better measure success in the streaming world.”
The change is in viewing metrics the company publicly shares is the second in as many years for Netflix. The company switched to the two-minute standard with the fourth quarter of 2019; prior to that, it counted any member account that completed 70 percent of a movie or 70 percent of a single TV series episode as a view.
The two-minute view metric is a good indicator of how well publicity and marketing worked, getting people curious. Total hours viewed is indeed a better metric to actually measure a show's success. Would also be interesting which shows' minutes are viewed most.
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