Netflix Taps Annenberg Inclusion Initiative for Deep Dive Into Its Own Content

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Netflix commissioned the USC Annenberg Inclusion Institute to analyze the diversity of its original content, and is now publicly sharing the results.

Clockwise from top left: 'Always Be My Maybe,' 'One Day At a Time,' 'When They See Us' and 'Special.'

To do so, Netflix commissioned USC Annenberg Inclusion Initiative, the leader in this space, to analyze all of its U.S.-based, live-action original scripted content released in 2018 and 2019, using the same rigorous examination protocols that AII applies to its independent studies of inclusion in the entertainment industry. Netflix's partnership with USC Annenberg is long-term; AII will release a report about Netflix original content every two years through 2026.

But when it came to populating the rest of the onscreen world, Netflix regressed to industry averages, with just under 40% of characters with lines identifying as female . Stuber found that result particularly troubling, since having dialogue can significantly impact an emerging artist's career:"That SAG card is everything. That insurance is the beginning of a dream, and [could lead to] the next great artist.

Broken down by specific race/ethnicity, 15.2% of Netflix original content featured Black leads or co-leads, and nearly 20 percent of all main cast members across movies and series were Black. The other racial/ethnic groups were represented in single-digit proportions: 2.

 

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Inclusionists More work to be done but definitely a step in the right direction

maybe Netflix will do better by Black women going forward. I remain disappointed about how Simona Brown is being overlooked by Netflix, the entertainment media, and entertainment news bloggers when it comes to BehindHerEyes.

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