Netflix stock surges 16% after Wall Street buys into ad-driven subscriber growth

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Netflix said its ad-based tier saw a 70% jump in subscribers.

As for overall subscribers, Netflix added 8.76 million subscribers for the third quarter, significantly higher than the 5.49 million that Wall Street estimated. It's the biggest jump in subscribers since the second quarter of 2020, when Covid stay-at-home restrictions drove new sign-ups."We believe Netflix will deliver the objectives it set out a year ago, accelerate revenue growth back to double digits and expand margins," Morgan Stanley said in a Thursday analyst note.

"We upgrade to Buy with our thesis predicated on ongoing password sharing benefits , advertising ramp , and share buybacks , with top 3 tent-poles by 2025 , with video games a free call option, and with optional growth levers available to NFLX," Thornton said in the note.

 

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