a Netflix original film produced by Fremantle’s The Apartment, went out on 250 screens in Italy on Wednesday via local distributor Lucky Red, marking the pic’s first theatrical outing, roughly three weeks before its Dec. 15 streaming debut.
Lucky Red chief Andrea Occhipinti refutes those claims. “We didn’t sign any kind of agreement that we didn’t adhere to,” he says, adding that “the release strategy we had always planned was for 250 copies,” which, he adds, “is not a small release.” Occhipinti noted that animosity over unfulfilled demand for “Hand of God” is understandable since Italian exhibitors are hurting for good product after being shuttered due to the pandemic.
In the next month, Lucky Red will try to accommodate requests from Italian exhibitors who’ve missed out on “Hand of God” by providing them with copies when other exhibitors end the film’s run. Some exhibitors are also expected to stop programming the pic in their theaters on Dec. 15, when it drops on the streamer, as a more mitigated form of protest against Netflix.
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