Netflix's 'Squid Game' estimated to be worth $900 million

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In comparison to its estimated net worth, the show cost just $21.4 million to produce, Bloomberg said. About 132 million had watched at least two minutes of the show in its first 23 days, easily breaking the record set by U.K. costume drama 'Bridgerton'

October 17, 2021, 5:04 PM - "Squid Game," Netflix Inc's biggest original series launch, is estimated to be worth almost $900 million for the streaming giant, Bloomberg News reported late on Saturday, citing figures from an internal Netflix document.

In comparison to its estimated net worth, the show cost just $21.4 million to produce, Bloomberg said. Netflix had earlier announced the show had amassed 111 million fans, but Bloomberg said those figures were based on slightly older data. Netflix did not immediately respond to Reuters' request to comment on the report. An attorney for the company told Bloomberg that it would be inappropriate for Bloomberg to disclose the confidential data contained in the documents that it had reviewed.

 

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