Netflix’s Movie Chief Wants to Conquer the Oscars

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For Netflix, pursuing Oscars is about more than bragging rights. The awards are a powerful lure for filmmakers and customers alike, says the streaming giant’s movie chief.

When the entertainment-industry veteran became the streaming giant’s film chief in 2017, Netflix had produced only a couple dozen original movies. Most were acquisitions and many of them projects abandoned by other studios. Since Mr. Stuber came aboard, Netflix has made about 60 movies annually and is on pace to match that output in 2021, even with the pandemic suspending many film productions for stretches over the past year.

The 52-year-old executive rose to co-head of production for Universal Pictures and established his own production company before joining Netflix in 2017. “Honestly, I probably underestimated the job when someone said: ‘Hey, come build a new film studio,’ ” he said. It’s very important because what you are saying to the artistic community is: We can actually make those things happen that you dream about. We all want to be recognized by our peers as the best in class. When I started, we’d never been nominated. It’s a great accomplishment and it’s hugely beneficial to the business for not only recruiting artists, but also making sure our customer knows that we try to achieve the best.

 

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