. It has been a source of intrigue around Hollywood, along with speculation that it spent $50 million or more promoting the Scorsese movie. Netflix, which has a $1 billion domestic marketing budget, won’t comment on individual titles and says any spending on a late release like, can easily get conflated. Still, because it wants to be known as a home for prestige films and A-list filmmakers, and it’s hard to spin Sunday’s outcome as anything but a blow.
“Their mission statement seems to be, ‘Hey, we make great movies and great shows. Subscribe to us,’” said Tom Nunan, lecturer at the UCLA School of Theater, Film and Television and executive producer of Oscar-winningIt’s been chasing gold since it spent $12 million in 2015 to acquireabout a West African boy forced to fight in a civil war, but failed to garner the notice of the Academy of Motion Picture Arts and Sciences.
Netflix tried again in 2017, when it acquired a film that received a standing ovation at the Sundance Film Festival,. It garnered Oscar nominations for best adapted screenplay , supporting actress and cinematography — but no little gold men.spending at least $30 million in its crusade to claim an Oscar for the Spanish-language drama that centered around the life of a maid in Mexico City. Director Alfonso Cuaron walked away clutching three statues .
Netflix upped the ante in its quest for gold this year, spending a reported $160 million on Scorsese’s mob drama with an all-star cast that included Robert De Niro, Al Pacino, Pesci, Harvey Keitel and Anna Paquin. award for its lavish spending on the 3 hour 30 minute Scorsese epic, which he estimated cost the streamer upwards of $200 million.
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