“Studio Colorido has some of Japan’s finest animation creators who have been producing best-in-class original animated features over the last 10 years,” said Netflix’s Director of Japan Content, Yuji Yamano. “This partnership extends our growing film slate in Japan, and also adds to our collection of more ‘lean-back’ and family-friendly stories.”
Netflix recently has been highlighting the strong value of Japanese anime to its service — both within Japan and globally. The company said earlier this spring that over half of its global subscribers watched some anime in 2021, and over 90 percent of users in Japan consumer content in the category. Anime is thought to be especially valuable in Asian markets, where Netflix still has room for growth. The Asia-Pacific region was the lone positive point in the company’s disappointing first quarter earnings statement, which sent its share price plummeting. In its letter to shareholders last week, Netflix said it was “making good progress” in the Asia-Pacific, with “nice growth in a variety of markets including Japan, India, Philippines, Thailand, and Taiwan.
Nice. Lower your sub prices though.
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