Netflix and Disney Plus Are Taking Different Tracks in Asia-Pacific (Report)

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Japan is poised to emerge as the largest market in Asia for Netflix by the end of this year, according to a new study. Rival streaming platform Disney Plus is forecast to see its Asia-Pacific subsc…

subscriptions double in the current year, and revenue increase by 160%, but its core market in Asia remains low-yielding India.

For Disney Plus in Asia Pacific, Media Partners Asia is projecting $1.2 billion of revenues and 66 million paying subscribers. This compares with 32 million subs and approximately $500 million of revenue in 2020. Its revenues include subscription and advertising from India only. “With Korean audiences now turning to Netflix to watch Korean content, the dynamic has changed,” MPA director Vivek Couto told. Korea is now Netflix’s third largest APAC market by revenues, after Japan and Australia, its most mature market, with 60% household penetration. The company will unveil a slate of new Korean programming on Thursday.

 

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