Netflix Adds New Feature To Measure Viewers’ Likes and Dislikes

mysterious algorithms recommend movies and television shows to subscribers based upon their tastes, which they express by watching things on the service, and by giving feedback on those things through the Netflix apps and website. Previously, you had two options when reviewing something you watched; a Thumbs Up, indicating “I like this” and a Thumbs Down, indicating “Not for me.”

This week, Netflix expanded that binary choice to include a third option: A button with two thumbs up which indicates “Love this!”. They call the new choice the “Double Thumbs Up” — almost certainly because “thumbs up!” was trademarked by Gene Siskel and Roger Ebert for their use on their old movie review show. Here’s how they explained the choice to add a third option for viewer ratings:

Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that’s better personalized to your taste. However, we’ve learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.

You’ll find the Double Thumbs Up right now on your Netflix, whether you look on your television, on a computer, or a mobile app. When you hover over the thumb on a film or show’s Netflix page, it will expand to give you three different items to choose from.

Now if they could add the x ray feature Prime has....

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