Neon Cowboys Is Fashion's New Glow-Up

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Of course, KaceyMusgraves is a fan of neoncowboys.

If that wasn't enough, 2020 alone has been quite the wild ride for Hall, with Neon Cowboys making appearances on HBO Max's popular ballroom reality competition show,and launching its first runway showcase at New York Fashion Week. The brand has even left the wild wild west to grace international runways, notably making appearances at London Fashion Week.

The name Neon Cowboys perfectly encapsulated the product and concept I had envisioned. I intentionally pluralized the name so that it would stand for a group of people and be inclusive.Growing up in the LA scene, I was exposed to fashion at a very young age. My father was the creative director of the luxury womenswear brand, Halston, and later returned to developing his own label,. I was also heavily exposed to the far reaches of the internet, video games and e-commerce.

Becoming heavily influenced by both worlds, I attended a liberal arts college for Computer Science and Art while simultaneously launching my first e-commerce brand with my brother, called Once Youth. Appreciating my unique experiences, I wanted to merge both worlds of fashion and technology to further explore my passions and disciplines within wearable tech.Exclusivity, sustainability and financial resources. At the core, we are artists and designers.

Last year, I went back to our initial music festival and our fans ran up and said how they would never sell an original Neon Cowboys hat. The labor of love that went into those initial 2,000 was insane!is my baby. It took me six years to get mass manufacturing down with the ability to scale. In the initial two years, I glued each hat by hand and toured the country selling them from vendor tents. They were my initial vision to start the brand and ultimately what the company is named after.

A ton of celebrities have been spotted rocking your line. Who would you love to see in Neon Cowboys next?

 

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KaceyMusgraves Thanks for the feature 🤠✊🏾💖🔥

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