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The merch scene of 2021 is becoming a multisensory experience as a wave of musical artists step offstage and tune into an ever-growing space for cosmetic entrepreneurship.’s Haus Laboratories, and of course Fenty byall point to a trend in the market: When an artist is known for their look, the next logical step is packaging it for fans.launch today, count themselves similarly inspired by their own stage makeup.
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