The network is collaborating with Pinterest to help users explore their “what if” journey, coinciding with the Sept. 20 premiere of “Ordinary Joe.” The deal marks the first time the image-sharing social network is combining an immersive experience with Creator Idea Pins. NBC is executing a paid media buy with Pinterest for the promotion.
In that vein, the personalized quiz experience NBC created with Pinterest will feature a series of questions related to your passions, resulting in an inspirational Pinterest board of Creator Idea Pins. The quiz is available at, hosted on interactive digital experience platform Jebbit. NBC will promote the quiz on digital and social channels, but doesn’t plan any on-air promos. The quiz will be live through Oct. 18.
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