NBA, Viacom18 Set Multiyear, Multiplatform India Partnership

NBA, Viacom18 Set Multiyear, Multiplatform India Partnership

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12/3/2021 9:31:00 AM

NBA, Viacom18 Set Multiyear, Multiplatform India Partnership

The U.S.’s National Basketball Association (NBA) and Indian media conglomerate Viacom18 have revealed a multiyear partnership to deliver live NBA games and programming to Indian audiences acr…

have revealed a multiyear partnership to deliver live NBA games and programming to Indian audiences across television and streaming platforms.Beginning with the NBA’s 75th anniversary season in 2021-22, Viacom18, as part of a partnership supported by RISE Worldwide, will provide comprehensive coverage of the NBA’s regular season and marquee events in English and Hindi through TV channels Vh1 and MTV and via streamers Voot and JioTV.

Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs and the finals. Viacom18 will also show daily highlights and create original NBA-themed programming that will run several across channels on its network.

Read more: Variety »

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