NBA CMO Kate Jhaveri Doesn’t Want an Asterisk on This Season

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The NBA's marketing chief discusses the league’s time off the court, the social-justice movement and the return to play

By Nat Ives Close Nat Ives Aug. 4, 2020 6:00 am ET The National Basketball Association suspended its season in dramatic fashion on March 11, after officials pulled two teams from the court moments before tip-off because one player had tested positive for the coronavirus.

Newsletter Sign-up CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. WSJ: When the NBA abruptly suspended its season that night in March, it brought home for many people how disruptive and dangerous the pandemic could be. How did the NBA keep going when it was off the court?

WSJ: The NBA will be competing for TV viewers not just with the National Hockey League as usual but also with Major League Baseball and the National Football League. After months with little or no live sports on TV, how do you stand out in a sudden glut? WSJ: Sen. Kelly Loeffler, a co-owner of the WNBA’s Atlanta Dream, spoke against the league’s support for the Black Lives Matter movement. The players’ union said they wanted her out. How does the dispute affect what the league is trying to do?

 

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Not interested. Disrespecting our anthem and flag, so I’m out. NBA nflcommish NFL MLB

Social justice without the courage to endorse democracy in Hong Kong is just wind

Winning men and women stand tall and proud for the American flag. Disgraceful MLB, NBA and NFL losers kneel and hang their racist heads in shame. God Bless America. CC: MLB NBA NFL

I love, LOVE hearing about a bunch of millionaire ball bouncers talking about Social Justice while driving 200K dollar cars. When in reality 'Social Justice' is Communism

will the NBA answer for tireless &relentless support/acquiescence to a regime that is rounding up Muslims binding their hands, blindfolding &putting them on trains to their deaths? Will the NBA answer for their support of CCP's brutality? Slave labor? Will NBA even be asked

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