National CineMedia has begun to furlough its staff as it deals with the fallout on major exhibitors from the novel coronavirus pandemic.that "it is instituting cost savings measures going forward to help the company weather the COVID-19 storm while movie theaters remain closed, including salary reductions and furloughing a portion of its staff."
"It is continuing to work together with its longstanding brand partners on plans to get their ad campaigns back up on the big screen in front of all of the films that have shifted to later in the year, and to stay top-of-mind with movie audiences at home right now across its Noovie digital products," the company added in its statement.
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