Natasha Zinko Has Spent 10 Years Creating Viral Fashion Moments

, of course, who was spotted wearing the designer's"thong pants" on the set of one of her music videos.

To be sure, it wasn't just celebrities that helped boost Zinko's viral factor. You've probably seen her infamous"" that featured not one but two waistbands that got picked up by every outlet from Mashable to Insider, all of whom claimed that people were"going crazy" and"losing their minds" over them and their $695 price tag .

Indeed, the list of VIP clients reads like the who's who of the entertainment world: Dua Lipa, Rita Ora, Travis Scott and Lady Gaga have all donned Zinko's eclectic wares. And the success of one of the designer's best-selling items — the Slide — can be traced back to early last summer, when Bieber

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