NASCAR scores win with successful race inside L.A. Coliseum

LOS ANGELES — NASCAR was the big winner at its glossy Los Angeles gala held inside Memorial Coliseum.

One was Ben Kennedy, the 30-year-old great-grandson of NASCAR's founder and forward-thinker who pushed The Clash from its birthplace in Daytona across the country and into the Coliseum.The Clash was a success before a single race car drove through the Southern California football team’s tunnel and onto the smooth, black asphalt that covered the Trojans’ field.

Joey Logano was the actual race winner and, like nearly everyone else in the industry, heaped praise on NASCAR for successfully fulfilling Kennedy's vision. The Coliseum could hold about 60,000 fans for The Clash, and although it wasn't a sellout, the crowd was both strong and loud. NASCAR said at the start of the week that 70% of those who purchased tickets identified as first-time race attendees, and the buildup in Los Angeles for next week's Super Bowl only helped publicize NASCAR's big party.

Cindric fell short but was in good company: NASCAR champions Brad Keselowski and Kurt Busch were among the drivers who didn't make it out of the heats.

NASCAR The West has always been an afterthought to NASCAR. With an aw do we have to go there mentality. While I admit this was a good idea, inside the Coliseum is just too weird to be called a repeatable event.

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