“It means a lot to me to celebrate this legendary moment in hip-hop history with Hennessy, a brand that has supported me for over 10 years,” Nas said in a statement. “
is part of our culture and continues to inspire generations of Hip Hop fans, so I’m really proud to share our new limited-edition bottle with the world.”“Hennessy has been an undeniable mainstay in hip-hop, intricately woven into the fabric of the genre and its global influence for decade,” added Jasmin Allen, senior vice president, Hennessy USA.
On July 20, Nas and Hennessy will unveil the limited-edition bottle with a one-of-a-kind “HenNASsy” logo during an exclusive event showcasing “the breadth and depth of hip-hop culture,” according to aThe Queens rap legend, who is a brand ambassador for Hennessy, also narrated a film in partnership with photographer and Bronx native, Renell Medrano. The film serves as a “love letter” to hip-hop from Nas and will feature the new bottle.
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