member Fish Scales remembers the huge influence beer held in the 1990s hip-hop world.
“You can go to YouTube and [look at] St. Ides commercials,” Scales says. “Every big artist at the time had a commercial. Now artists are selling liquor. Jay-Z has his liquor, but St. Ides had a commercial for Biggie, Nas, Wu-Tang, Cypress Hill, Snoop — you name it.” The hip-hop world fell away from beer as a result, he says. And while rappers including Run the Jewels, Outkast, Chance the Rapper and Action Bronson“We definitely wanted to reintroduce beer to the hip-hop scene,” Scales explains. “It’s a drink concert-goers like to have. It’s easy to have in your hand while you watch a show, as opposed to a cocktail.”
“People want to see what a Black-owned brewery looks and tastes like,” Scales says. “There’s only one brick-and-mortar Black brewery in Georgia before us, and that was only a year before us. So there’s very little history as to what a Black brewery looks like.”He adds that the craft brewery is a bit of a novelty in the Black community, because Black folks, in general, like to get dressed up when they go out, and maybe have a cocktail.
“I’ve seen women come who I just know wouldn’t like beer, and they absolutely love it,” he says. “It’s a culture thing. Atlantucky is a place you go, hang out, have a beer, have a quick meeting, and then you go out and party and have your heavier drink.”
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