Nakuna Helsinki – Niche Fragrances Capturing Finish Escapism - NSM

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NAKUNA Helsinki have bottled the essence of Finnish life into luxury fragrances, created with some of the biggest perfumers in the world.

Nakuna Helsinki is the first niche fragrance house out of Finland, and their fragrances each symbolise one of five Finnish moods.

As lovers of scent and with perfume as a beloved hobby, Anu and Jaakko, who are both entrepreneurs and creative directors working in design and marketing, became curious about what it would take to make their own fragrance. Diving into the world of fragrances, they found out that most perfumes came from the world‘s top 5 fragrance-houses, and being a small player in the industry wasn’t going to be easy.

So what does that significant Finnish melancholic joy really smell like? What does Finnish Midsummer Night smell like? And how have the founders of Nakuna Helsinki captured the scent of the excitement during Formula 1 races?, referring to actual nakedness, but also to a naked, open mindset. Finns are known to be a strange mix of shyness, introversion and boldness – we barely say hello to a neighbor, but are perfectly fine with bathing naked amongst total strangers.

TOP: Bergamot, Violet leaves, pink pepper | MID: Rose, violet, ylang-ylang |DRY: Heliotrope, musk, sandalwood, vanillaOur review: A dreamy soft floral scent, the sweetness isn’t too sweet but elegant. soft vanilla with the violets and bergamot invites for a moment of daydreaming.and the awakening of you scenses as you plunge into an ice pool. Avanto is about absolute purification, and is described as an invigorating, icy citrus, heightened by marine accords and crisp florals.

 

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