Nadja Swarovski Loses Glitter in Management Shakeup

Nadja Swarovski, the glamorous face of the Swarovski crystal brand and liaison to fashion designers around the world, has been stripped of responsibilities in what appears to be a major COVID-19-related shakeup, sources told WWD.

An executive committee, also referred to as the executive board, composed of Buchbauer; Nadja Swarovski; Mathias Margreiter, and Markus Langes-Swarovski, had been running the company, but it appears Buchbauer is now fully in charge. Nadja’s great-great grandfather founded the family-owned Swarovski crystal company in 1895. About 300 members of the Swarovski family own stakes in the privately held company. “There has been a lot of tension within the family,” said the source familiar with the company.

“In addition to his previous duties as chairman of the executive board, Robert Buchbauer is taking over the role of ceo and will realign the company along a common vision, growth strategy and organization. Mathias Margreiter and Nadja Swarovski will continue to be part of the executive board. Nadja Swarovski, well-connected and a born marketeer, two years ago launched the book “Brilliant” marking the 10-year anniversary of the Atelier Swarovski designer jewelry collaborations. Hubert de Givenchy, who collaborated with Swarovski over the years, wrote a piece for the book shortly before his death that year.

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