The track, which sonically borders pop and reggaeton, has been on the ascent on social media and across DSPs in the last week despite the fact that it was released as part of Towers’ 23-song “” album way back in March.
It’s a significant feat for a months-old song in an industry that tends to jump from one trending topic to the next and also leaves ample room for growth. It also comes as S10 has entered a “creative renaissance,” as Silverstein puts it, after having recently cut ties with one of its biggest clients, Brazillian pop star“S10 has enjoyed incredible success over the past few years, and as proud as I am about that, I’m more excited about what we’re working on next,” Silverstein says.
Before Myke and I sat down together, I met his partners at One World Music and Casablanca. The team around him is so strong and everybody is just so focused on helping him win, it’s exciting. The relationship was really natural and it’s amazing to see him have the No. 1 song in the world today. You plan for the success “Lala” is having but you can’t expect it. The song is No. 1 globally, and that’s incredible, but there’s always plenty of room for growth, especially in a number of individual markets, and that’s what we’re focused on and already seeing the growth in markets that we started working on last week. For example, Mexico has gone from the top 200 to the top 5 in under a week and gunning for No. 1.
Source: Entertainment Trends (entertainmenttrends.net)
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