: “OBS Studio is a free and open-source app for screencasting and live Streaming. Written in C/C++ and built with Qt, OBS Studio provides real-time capture, scene composition, recording, encoding, and broadcasting via the Real-Time Messaging Protocol .
It can stream videos to any RTMP-supporting destination, including YouTube, Twitch, Instagram and Facebook. For video encoding, OBS Studio can use the x264 transcoder, Intel Quick Sync Video, Nvidia NVENC and the AMD Video Coding Engine to encode video streams into the H.264/MPEG-4 AVC or H.265/HEVC formats. It can encode multiple tracks of audio in the AAC format. More experienced users can choose any codecs and containers available in libavcodec and libavformat, or output the stream to a custom FFmpeg URL.
It seems as the natural evolution of the podcast format is to make it more engaging to the audience. Live recordings are much more interactive for the viewers and listeners who feel like they are part of the conversation and not just by listeners. We see this type of mindset on social platforms like Tik Tok where consumption is balanced with creation or platforms like Twitter spaces that resemble an interactive show and tell meeting.More and more brands are going to adopt live streaming as an essential part of their marketing activities. Maybe even have someone in-house dedicated especially to this activity.
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Source: hackernoon - 🏆 532. / 51 Read more »
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