These are the stories making headlines in fashion on Tuesday. The increase in M&A activity in the influencer marketing space points to the growing importance of a thoughtful influencer marketing strategy for both agencies and brands.
Mondalek goes on to discuss what services these teams should include and how they can handle the fundamental aspects of brokering influencer deals. {Young consumers want an inclusive and non-binary approach to beauty marketing, but brands are only delivering a surface-level solution in a rainbow packaged box.
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