Multilevel marketing mogul sells Irvine mansion for $25 million, a new record

The seller is Joni Rogers-Kante, founder of the multilevel marketing skin care company SeneGence. She doubled her money on the sale after buying it from sports radio host Jim RomeRogers-Kante gave the place a face lift during her stay and shot for the stars with the original listing, asking $50 million for the property in 2021. With no takers, she trimmed the price to $40 million, then $30 million before finding a buyer, whose identity remains unclear.

Spanning nearly an acre, the estate centers on a 13,000-square-foot mansion built in 2007. In addition to seven bedrooms and 10.5 bathrooms, the house is loaded with coffered ceilings, hand-painted murals and amenities such as a theater, gym, spa, wine room, elevator and six-car garage.Ariana Gaffoglio of Official handled both ends of the deal.

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