Mugler shakes up the fashion system for SS21

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While most labels showcase clothes you can buy in six months’ time, the French house has switched to see-now-buy-now. Just as well: you’ll want it all ASAP.

about four years ago. But, while things may not have panned out as planned back then, in case you hadn’t noticed, life looks a little different now; so does the way we consume fashion by default. In the age of digital presentations, near-universal access to fashion shows is a given; once the preserve of a select few, a front-row seat is available to anyone who tunes in on time.

In the context of the pandemic, though, an even simpler reason for the decision is that the only way for so many of us to fall in love with, and purchase, clothes is through our screens, facilitating — for better or worse — an expectation of instant gratification. “There's an immediacy to fashion now. And fashion is about a seduction, it's about you seeing something and going, 'Oh man, that is something I really want to have',” Casey says.

Well, these are clothes that you’ll want -- right here, right now. Timed perfectly for the re-emergence of the sun in the Northern Hemisphere. There were the barely-there bodysuits in invisible nylon, the contours of the wearer's body framed by architectural lines; lycra looks spangled with individually placed crystals; and cobwebby, asymmetrically draped dresses in sky blue and cherry red.

Complementing these slinkier pieces were looks that riffed on the house’s reputation for stark, sharp tailoring: bisected shirt-jackets with bold shoulders and fitted waists, and blazers with tulle-paned cut-outs at the midriff. “It's all about these counterbalances. Sexy isn't just about feminine bodycon,” Casey says. “Oversized masculine is also sexy. It's about bringing a sort of ease to it.

While the clothes certainly do a damn good job of speaking to the designer’s multidimensional vision of sexiness, the point is driven home by the people seen wearing the clothes. The stars of this season’s back-to-front film include a coterie of modern-day supers --

 

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