The moves are driven by a desire to give MSNBC viewers more of the pillars of the schedule, which at present are three hours of “Joe” and two hours of Nicolle Wallace’s late afternoon program, “Deadline: The White House.” MSNBC is working to figure out a way to replace the linchpin of its primetime lineup, “The Rachel Maddow Show,” as its host is moving on to tackle a broader content production agreement with NBCUniversal and is likely to pull back on her weekday duties.
Like its two main rivals, Fox News Channel and CNN, MSNBC is grappling with shortfalls in viewership in the wake of the 2020 election. MSNBC saw its viewership of people between 25 and 54 slump 38% in 2021, according to Nielsen figures, compared with declines of 40% for CNN and 35% for Fox News.
MSBNC prepares to expand “Joe” as concern has grown about opinion programming taking time away from news at all the cable networks. At Fox News, executives have added an opinion shows at 7 p.m., and bumped Shannon Bream’s late-night news show to make room for Greg Gutfeld’s late-night program, “Gutfeld.
Morning Joe needs to add an hour on Trump hating. Maybe just hire Trump if you love him so?
Congrats SRuhle though I'll miss you in the mornings.
they need to give RACHEL 2 hours..she is the one that need more dayum time to teach me HISTORY...Ughhhh so pissed off right now!
Morning Joe expands 😡 joe will be hoarse everyday if he has to talk any more than he does!
What fresh hell? More Morning Joe, please say no!
joedadvet Good choice!
Blech...I'm glad I have FreeSpeechtv to watch during the day. Stephanie Miller, Thom Hartmann, Randi Rhodes.
IMHO, I think that was a good move. Stephanie is very good! I like her!
Great choice.
I love Stephanie Ruhle no matter what slot she is in but 4 hours of Morning Joe is a little much. What happened to Ali Velshi filling Brian Williams slot?
Ruhle is increasingly Biden-bashing. Scarborough & his talking parrot Mika (at least allowed to clutch pearls & pour tea) are opportunists who helped give us Trump. They couldn't get FOX gig so they bring FOX to MSNBC.
I did not know Maddow was
Good then I don't have to hear her in the morning, she grates on my nerves.
Another bad move by MSNBC to move Ruhle to Brian Williams slot. AliVelshi is a better host.
Oh, hell no
I hope this isn't true. MSNBC continues to shoot themselves in the foot. If anything, Morning Joe should be reduced to 2 hours.
Happy about Stephanie, depressed about the extention Morning_Joe. I will now have to wait an extra hour to turn on MSNBC in the morning.
I am so bummed about Maddow but hope the next move she does makes me feel better! I miss Williams but like Ruhle. I am far left but watch morning Joe. Can't imagine why 3 hrs though because even at 2 they often replay the earlier part of the segment towards the end.
Well, I quit watching Morning Joe because it's too annoying so I just watch my local news. 'I get all the news I need from the weather report' until it's time for Rachel & Lawrence.
Congrats to the Jersey gal....but another hour of Joe He likes to hear himself talk and then those panelists who do not seem to ever go home..they talk-talk-talk about the same things every day..with only the latest sport to banter about to change the subject🤮
Add these two moves to the multitude of reasons I quit watching MSNBC....
I will be sleep after Maddow and Lawrence. Ruhle is annoying during the day.
Morning Joe is not great. They are a weak area for msnbc.
4 hours of Morning Joe 😲
Well that’s a bust! Ruin my morning by expanding the idiots or giving me a trumpster to say goodnight.
so no progressives get a show and you just expand your fascist bull
Why not ask real people? If you ask 10 you may get three the same. When is our country going to figure it out that we’re different?
Don’t know which is more distressing, losing Brian Williams to cozy insider, Ruhle or that Morning Joe is fu*king expanding. msnbc is aspirational Fox.
More Morning_Joe expanding makes my morning coffee so much sweeter💕💕💕
Who TF wants any of that?
‘Morning No’
Who wants a 4th hour of the former Republican congressman from Florida?
They're expanding the deranged Fake News Morning Joe program? Why, because the Biden regime wants a reliable propagandist for the war they're getting us into?
Nobody can fill Brian Williams's shoes in that slot. But I wish her well. As far as MJ? Why? The show is barely watchable. At least they didn't give it to Chuck Todd. Maybe he has enough shows.
I am sure Stephanie Ruhle will do well on TLW but who MSNBC thought it was a good idea to expand Morning Joe? If anything, they should have expanded WTE w Jonathan Lemire or Deadline: White House. Morning Joe has become unwatchable.
Morning Joe expands? It’s already a conversationally bloated show as it is w/Joe’s sanctimonious crap every morning. It’s just More of the same guests, same nonsense from Joe & Mika (his talking Handmaiden) & just more morning propaganda from the elitist morning crew. No thanks
Stephanie Ruhle is so impressive! Professional, warm, positive, brilliant.
I miss Brian, what is he doing?
Why?
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