during the early days of COVID lockdowns last spring. With factories empty, stores closed, and orders canceled, designers found themselves with mountains of inventory and declining sales, an unthinkable combination pre-2020.
Every store was shut down for months, and suddenly we were stuck with all of this product.” In addition to finished Mother garments, they found rolls of fabric and blankets they’d tested for color or shrinkage, which would typically get thrown away. The designers challenged their production team to cut it all up and re-engineer the garments they had on hand—jeans, denim jackets, cargo pants, T-shirts, sweatshirts, and bandanas. To fill in the blanks, they visited L.A.
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