A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from posting content on TikTok shared exclusively with WIRED. The findings suggest that TikTok’s influencer economy largely isn’t experiencing existential dread after Congress passed a law last month that put the future of the app’s US operations in jeopardy.
Companies may be reluctant to walk away from TikTok because it’s become one of the most popular avenues for consumers to discover new products, particularly from small businesses. Over the past year, TikTok has tried to leverage that influence into a new revenue stream through an ecommerce feature called TikTok Shop.
Source: News Formal (newsformal.com)
China Privacy Algorithms Advertising Tiktok Instagram Meta
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
TikTok creators fear for their livelihoods after U.S. lawmakers pass bill that could lead to banA TikTok ban could take years due to potential legal challenges, but creators worry about how they’ll make a living if it goes away.
Source: NBCLA - 🏆 319. / 59 Read more »
TikTok creators fear for their livelihoods after U.S. lawmakers pass bill that could lead to banA TikTok ban could take years due to potential legal challenges, but creators worry about how they'll make a living if it goes away.
Source: CNBC - 🏆 12. / 72 Read more »
TikTok creators react to Biden signing ban-or-sell lawKat Tenbarge is a tech and culture reporter for NBC News Digital. She can be reached at Kat.Tenbargenbcuni.com
Source: NBCNews - 🏆 10. / 86 Read more »
How a TikTok ban could affect content creators right here in OhioReporter at News 5 Cleveland
Source: WEWS - 🏆 323. / 59 Read more »
Lawyers Are Already Recruiting TikTok Creators For Lawsuits Fighting Biden’s BanI’m an investigative journalist at Forbes covering technology and society. I previously spent three years covering tech for Politico and three years as a staff columnist at The New York Times.
Source: ForbesTech - 🏆 318. / 59 Read more »
Seven TikTok creators trash Biden over social media hypocrisy: ‘Devastating for my small business’Seven TikTok creators ripped President Biden for signing a bill that could force the sale of the social media platform while the President's campaign remains on the social media outlet.
Source: FoxNews - 🏆 9. / 87 Read more »