Creative director Adrian Appiolaza accepts applause at the end of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. .– Milan Fashion Week reserved for mostly menswear previews opened Friday with two co-ed collections, underlining that the old calendar rules no longer apply.
“The idea of freedom of expression through dressing is what I want to bring to the future of Moschino, which is tied to the original DNA,’’ Appiolaza said backstage. “It is not about gender. It is not about nationality. It’s really about feeling comfortable, dressing the way you want and not the way you should.’’
Appiolaza creates a shimmery tank out of big paperclips. A jacket is covered in textile post-its of forgotten tasks. Another becomes the office worker’s survival jacket, with slots for pens, a note pad, credit cards, ID badge, charging cables, nothing is concealed; this later becomes an adventure jacket with field guides and a magnifying glass.
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