Morning Consult's report ranks the fastest-growing brands of 2022. Inflation weighed heavily on consumers' minds this year, said Emily Moquin, food and beverage analyst at Morning Consult.
was dominated by a mix of brands that did well during the pandemic, such as streaming services Paramount+ and HBO Max. Consumers were also more willing in 2021 to try new brands, Moquin said. Morning Consult created its list by conducting two surveys: One in January and the other in October. The surveys were conducted online and asked consumers which brands they were considering purchasing or using out of a pool of 1,689.
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