‘Mormon Land’: Why those ‘I’m a Mormon’ ads worked and how they could help today

The spots educated outsiders and united insiders by reinforcing the Latter-day Saint global community.and David NoyceIn the not-too-distant past, members of The Church of Jesus Christ of Latter-day Saints proudly wore the “Mormon” moniker.

Starting in 2011, the Utah-based faith produced a global advertising campaign, with the slogan “I’m a Mormon.” It included hundreds of short video or photographic bios of individual members as a way to show outsiders that Latter-day Saints come in all shapes, sizes and colors — that they’re not so different; they’re your friends and neighbors.

Yeah, but “I’m a member of the church of Jesus Christ of Latter Day Saints” doesn’t roll off the tongue like “I’m a Mormon” does. 🤣

They are mormons. Or momos

Lol, that made me lol.

Nelson is a living Prophet. Heed his words and be saved. Reject them and be damned.

A bigot called by any other name is still a bigot.

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