Morgan Stanley is worried about Facebook's pivot to the metaverse

and other companies has the potential to capture trillions of dollars in spending, but at least one group of influential internet analysts is questioning the social-media giant's pivot to this emerging technology.

"We have to ask, what consumer pain-point will a metaverse solve for hundreds of millions of people?" Brian Nowak and his colleagues at Morgan Stanley wrote in a new research note. They said digital media and e-commerce markets"have never been more robust" and user-friendly, offering few good reasons for people to hop on a metaverse en masse anytime in the foreseeable future. For a metaverse to really take off, such a platform may need to be at least 10 times better than the internet currently on offer.

"We have studied multiple new broad offerings in recent years that as of now have not lived up to this high hurdle," the analysts said. They added that"metaverse will have to be more additive." , something social-media users on the whole have not seemed too concerned about, given that the use of these platforms has only increased despite continued evidence of how personal information is being used, or misused.

"We are admittedly less certain that hundreds of millions of people will choose to share even more detailed digital information on what they are doing and who they are doing it with," the analysts wrote."It is possible, but there will have to be some incremental utility to doing so, and it will also have to be more than enough to offset potential negative press/realities about the societal and psychological impacts of even less human-to-human interaction.

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摩根士丹利认为metaverse是一个8万亿美元的机会，但该银行的顶级互联网分析师担心Facebook在这一新的数字领域中获胜的能力

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