Signing more is a way of fighting back. “For major labels, independents and distributors, it’s all about volume of signings now,” says, who was a senior vp at BMG before joining the analytics company Chartmetric as president/COO.
“Intelligent marketing is not going to be a facet of developing artists today if record companies are going to continue doling out artists, singles and projects at the frequency that they do,” says Baylis. “There is a high level of fatigue that product managers are experiencing.”
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