More people make 'no-buy year' pledges as overspending or climate worries catch up with them

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The self-imposed rules of a no-buy challenge are simple: participants pledge to stop buying non-essential items, be they unneeded shoes, additional beauty products or other impulse buys for a set amount of time, usually 12 months.

Elysia Berman decided she needed to drastically change her spending habits after she accumulated a collection of vintage designer clothing and a five-figure credit card debt. Her solution? A yearlong no-buy pledge. Amea Wadsworth poses for a portrait at her home, Friday, April 19, 2024, in San Diego . Wadsworth, who moved back home after graduating college, wanted to use her first full-time job as a chance to save, and a moment to take a hard look at her spending activity.

Talking about any personal financial struggles is difficult for most people, but Berman approached hers head-on by discussing her financial struggles with friends and family and then posting about these issues on social media.

Mia Westrap, a PhD student from Southampton, England, also uses TikTok as a way to keep herself accountable during her no-buy year. Her goal is to save three months’ worth of rent, since she currently lives month-to-month. While Berman’s Achilles’ heel was fashion items, Westrap’s was food and beverages.Since social activities like going out for dinner or drinks involve spending money, Westrap decided to put a pause on dating during her yearlong no-buy challenge.

She began by decluttering her closet and then looked for environmentally friendly ways to build a minimalist wardrobe, like hosting a clothing swap and“If you’re buying less, it’s better for the planet. Overconsumption, it’s such an issue in our society,” she said.

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