Hollywood’s newest fashion player, CAA Fashion, has been on a signing spree this year, adding Alessandra Ambrosio, Elsa Hosk, Winnie Harlow, Indya Moore, Kate Upton, Leomie Anderson, Dilone, Duckie Thot, Jillian Mercado, Lourdes Leon and more.
“We are making a commitment to represent these people the same as we represent musicians and actors, by building a team not just to service their business in fashion, but to service and monetize their passions and full potential…the same way we operate for Katy Perry,” said Carino, who forged a strategic partnership with fashion pr firm KCD in August.
When William Morris Endeavor acquired IMG Worldwide in 2013 for $2.2 billion, it promised synergy between the entertainment and fashion divisions. But some clients have complained the two compete more than collaborate, and that it can mean losing out on money and opportunities. Moore opened the Jason Wu show at September’s New York Fashion Week, appeared in the Fenty x Savage Amazon Prime special and has a fragrance in the works. “I’ve been getting opportunities I never would have been considered for before,” they said.Carino has also added to his roster designers Kerby Jean-Raymond, whom he represented in elevating his relationship at Reebok to global creative director; Tommy Hilfiger, and Prabal Gurung.
“It was the most ripe business for disruption I had ever looked at,” he said. Some modeling agencies have operated on a 40 percent commission structure — 20 percent of which comes from the model directly, and 20 percent a service fee from the buyer. “So if Prada has a $1 million budget, $400,000 is ending up at the agency,” Carino said, explaining how his 10 percent commission structure puts more of a brand’s budgeted fee into the pockets of models.
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